What do you mean sucks? The movie doesn't release for eleven months. The early I expect anything is last August/early September. If they did show something, you'd be the first posted "Sucks we won't see the movie for for almost an entire year".
nicolasb519420032026-02-01 22:05
This seemed like the perfect opportunity since millions of people will be watching the game.
AlmightyLoaf542026-02-01 22:07
100%, even if it's way too early, it would of been such a perfect opportunity to witness footage at the SuperBowl, but at least we got the Michael Jackson movie which is gonna be massive
vashoom2026-02-01 22:11
Spider-Man comes out in 5 months. Really weird that they've released nothing for it, and even weirder they've released so much for Doomsday which comes out *after*.
Chaoticgood7902026-02-01 23:21
Well two different studios doing the marketing. 4 months is when the first trailer came out for NWH and really it was leaked lol
LollipopChainsawZz2026-02-01 22:09
I bet they're saving the teaser for Mando and then the full trailer with Spidey
STARBOY_1002026-02-01 22:31
Full trailer will be shown for the first time during comic con.
The_Medicus2026-02-02 01:11
San Diego Comic Con is only about a week before Spidey, so that'd be perfect.
QBin20172026-02-01 23:03
Will more people see Mando, or the Super Bowl?
alaskadronelife2026-02-01 23:21
Mango, obviously 🙄
one_pound_of_flesh2026-02-02 00:13
I love mango 🥭
alaskadronelife2026-02-02 00:50
Ha. I’ll leave it.
BlazingInfernape20032026-02-01 23:06
I fear mando is gonna flop so it’s a bold strategy, let’s see if it pays off
MarvG052026-02-01 22:09
Doomsday basically dominated last month with their trailers and I think they want to save their marketing for later on
Sufficient_Steak_8392026-02-01 22:16
Dominated curated fanboy spaces maybe lol
Go ask ten strangers in real life about the Doomsday promo material and I guarantee your response from most will be “there’s another Avengers movie coming?”
MarvG052026-02-01 22:17
The movie doesn't come out til December, I bet you those ten strangers are gonna know about it by the end of the year
Sufficient_Steak_8392026-02-01 22:18
So you’re agreeing that it didn’t “dominate” last month
MarvG052026-02-01 22:18
It did, it dominated online and also in theaters since they played it for 4 weeks straight
Sufficient_Steak_8392026-02-01 22:20
So why don’t all those people you mentioned already know about it?
MarvG052026-02-01 22:21
What people did I mention? You're the one over here talking about some random ass strangers
Sufficient_Steak_8392026-02-01 22:22
You said Doomsday material dominated the month and I said strangers don’t know anything about this new movie. To which you said “they will by December”
So stands to reason none of the promos “dominated” like you claimed?
MarvG052026-02-01 22:25
Just because some random ass strangers don't know about Doomsday, doesn't mean it still didn't dominate last month, also it's an Avengers movie it's gonna be the biggest movie of the year, they could probably release the trailer two months before the movie comes out and it will still be the highest grossing movie of the year
PoolPartyWithoutTheL2026-02-01 22:33
cashflowberto2026-02-01 22:45
If that.
T-MoseWestside2026-02-01 23:02
Oh please, people know there's another avengers coming.
Now whether they're excited for it or not is another matter
cashflowberto2026-02-01 22:44
Literally the only trailer that had some Buzz was the X-Men one because some really old characters from 20 years ago are coming back which is f****** amazing...I cant wait to see it.
The other trailers were not exciting at all, and the Russo Brothers came out and said that these are not even trailers they're just clues... Probably Just like they showed Hulk fighting in wakanda (same directors) but thst was just a misdirec.
Most people don't really look up movie trailers at all they're just ads that they try to skip as quickly as possible, and while some Die Hard fans are willing to go to the movies 4 times to see 4 one minute trailers that give you basically nothing that you didnt know already... the General Public will not do that. This is literally the worst performing Avatar movie it can't even catch up to Zootopia 2.
tobs_812026-02-01 22:57
The Steve Rogers teaser got 10 million likes on IG, I think that is buzz 🤣🤣 and the Thor and Wakanda also got like 3 / 4 million
cashflowberto2026-02-01 23:11
Yeah the Steve Rogers trailer was the first one to come out... with the Avatar movie.
Look at every other trailer after that one they all have way less views. Why do you think that is, if Buzz was building the trailers would be getting more and more views as more people become aware and excited.
Even the X-Men trailer which was super popular and my favorite by far it didn't even get half the views as the first one.
QBin20172026-02-01 23:04
For Doomsday it makes sense. For Spider-Man it does not. Super Bowl will have Soooo many people watching and talking.
Cute_Source54172026-02-01 22:12
but then people would be screaming "SUPER HERO FATIGUE!!!"
bushwickauslaender2026-02-01 22:29
Yes but also no. We gotta remember that Marvel's owned by the same company that owns Star Wars (which has a movie coming out in May), and it'd be silly for Disney to greenlight spending Super Bowl ad money to promote each of movies that appeal to similar niches.
You'd have Doomsday, Brand New Day, and Mando all fighting for eye balls instead of only one of them getting the most attention.
ConjugalVisitor2342026-02-02 01:38
Kind of wonder if they don’t want to drop commercials during the Super Bowl because of the MAGA boycott. That would be a bitch move
Whatever they release as a movie ad during the Super Bowl is basically instantly released online.
pickrunner182026-02-01 23:06
Good luck next weekend, hopefully you find some people who will laugh at this!
Cubbyboards2026-02-01 23:08
Anyone saying sports ball cup should be on a watchlist
n00bmASt3R6nine2026-02-01 22:15
When tf is the Spider-Man trailer ever gonna come out
_Levitated_Shield_2026-02-01 22:29
I predict sometime after the 8th. ^^/s
eagc72026-02-01 22:34
I say between now and April
iplyess2026-02-02 02:47
I’m personally thinking March, just because that’s around the same amount of time that was between the first NWH trailer and the release date
AnonymousFriend802026-02-01 23:22
May.
chirpz882026-02-02 00:01
Id imagine it's not worth the cost of the spot to advertise at the Superbowl. People who want to watch the movie will find the trailer when it drops
Endgam2026-02-02 01:53
*Technically it's already been leaked.*
_jackychain2026-02-01 22:16
Spider man taking forever to market their movie again
LooseSeal882026-02-01 22:24
Yeah, seems really odd to have no trailer for it yet unless they're working way down to the wire on vfx
poopoobuttholes2026-02-02 02:04
That doesn't even matter. Matt Reeves could give us a solid teaser when The Batman was only 20% shot. They don't have to even give us scenes that are heavy with vfx.
notsure5002026-02-02 04:28
Last one made 1.9 billion, largest non-avengers superhero movie, so they figure they don't meed to change tactics
SpiderCam272026-02-01 22:19
I get Doomsday since that’s not coming out until December but Sony, what the fuck are you doing?
PayneTrain1819992026-02-01 22:28
Sony is probably counting on a Spidey movie selling itself so they don’t have to spend money on an ad telling people to watch the trailer online.
Mobile-Olive-21262026-02-01 22:36
Yeah with Spider Man people will show up to regardless of how the MCU or Superhero films in general are doing.
CruzAderjc2026-02-01 23:43
Even Paul Rudd’s wife played by Leslie Mann in Knocked Up likes Spider-Man. Make sure you bring your wife to the movie, they like Spider-Man too
farva_062026-02-02 00:09
Iron Man and Spider-Man are the only two super hero characters my wife likes, so yea, accurate.
Mobile-Olive-21262026-02-02 00:21
She's not a fan of Batman?
farva_062026-02-02 01:15
I don't think she's ever seen the 80s/90s Batman movies, and she can't stand Christian Bale's Batman voice.
bushwickauslaender2026-02-01 22:36
Homecoming and Far From Home, which were also summer-time releases (early July/late June), didn't do Super Bowl ads either and they did pretty fucking well. Honestly, with how international the audience for Spider-Man is, it might be smarter to save their advertising dollars for something less niche than the Super Bowl.
I know the Super Bowl's not niche within the US context, obviously, but within a worldwide context it kind of is.
Demitel2026-02-01 23:32
Not only that, but it's famously one of the most egregiously expensive ad spots a company can purchase.
bushwickauslaender2026-02-01 23:41
Oh for sure, I worked on one a few years ago and back then it was like 7M for each 30-second slot of airtime. It's probably around 10-11M now and considering this would be the first serious look at the film, you'd probably want like 1:15-1:30 of airtime at least, so that's 25-33M spent on one single media buy in one single market.
WeirdIndividualGuy2026-02-02 00:03
And yet you’ll still see companies like Coca-Cola have a Super Bowl ad like they really need one
the-tominatrix2026-02-02 00:09
That’s fuck you money for ya
Doompatron30002026-02-01 23:33
Homecoming did little skits with the NBA finals.
bushwickauslaender2026-02-01 23:47
Yeah and not only was that a cheaper media buy than a Super Bowl spot, that was also within 2-3 weeks of the movie's release (and the NBA has broader international appeal than the Super Bowl). If BND was coming out in like March, a Super Bowl media buy would make sense, but BND is coming out on July 31st, which is nearly 6 months after the Super Bowl.
SpiderCam272026-02-01 23:53
“Did you invite the kid?”
sucksfor_you2026-02-01 23:06
Given their Spidey movies and the box office they took, they should be throwing everything at the wall to make sure it sticks.
moose_dad2026-02-01 23:32
See i see this as the complete opposite. Given their spidey movies and the box office...they know that these things print money regardless and figure they can cheap out on advertising because people will show up anyway.
AnonymousFriend802026-02-01 23:19
That's not how these mega corporations works at all. And they have historical data to support that what they spend on marketing makes a massive difference.
Sylar_Lives2026-02-01 23:39
Marketing budgets are still going to shrink before anything else when theater tickets aren’t selling like they once did.
SpaceCaboose2026-02-01 23:41
Yeah the attention they got from filming Spidey outside in Edinburgh is a good indicator of how well that franchise does for just existing
Carthonn2026-02-01 22:28
I’m worried this might turn into a stinker.
eagc72026-02-01 22:34
I don't think the lack of trailer has anything to do with its quality considering last time Sony opted to wait till NWH was 4 months out from release
ZekeorSomething2026-02-01 22:45
Just because they haven’t chosen to release a trailer doesn’t mean it will.
Ambivalo2026-02-01 22:30
Exactly this. Doomsday is about 10 months away so a Super Bowl ad could be considered too early. Spider-man though? We're about 5 months away from that. Sony needs to drop a first trailer soon and the Super Bowl would have been a no-brainer.
eagc72026-02-01 22:48
Thing is that Sony (alongside WB) tends to avoid the SuperBowl, so makes sense we don't have anything this year too, they didn't even gave the previous MCU Spidey film any trailers for the SuperBowl, so they weren't gonna make an expection this time either.
_Levitated_Shield_2026-02-01 22:31
Sony will probably release a Spider-Noir trailer instead just to mess with us.
Rman8232026-02-01 22:32
I’m expecting a First Steps scenario where it doesn’t release during the game but the week of. I’d be shocked if we went the whole month of February and it hadn’t released.
eagc72026-02-01 22:33
Sony doesn't do SuperBowl movie trailers as often
RussellNorrisPiastri2026-02-01 23:09
With Marvel's track record, I would be.
Back in 2021, Marvel could blame their box office failings on COVID, they can't now
eagc72026-02-01 23:17
I don't know what has to do with my comment about Sony always skipping the Superbowl
RussellNorrisPiastri2026-02-01 23:19
blunder given the MCUs current rep
charlie_napkins2026-02-01 23:24
A bad rep for the MCU in general really doesn’t apply to Spider-Man. It’s a billion dollar movie almost guaranteed, especially with Hulk and Punisher in it.
ZekeorSomething2026-02-01 22:41
Saving their money because Super Bowl trailers cost money.
GeorgeTheUser2026-02-01 23:52
Why spend a lot of money on a Super Bowl ad when they don’t need it? It’s Spider-Man. It’s guaranteed the movie will do very well even if they don’t release a trailer during the Super Bowl.
MrPainfulAnal2026-02-01 22:20
It is 2021. Fans are clamoring for the new Spider-Man trailer. There has been radio silence as to when it will drop, even though the movie is quickly approaching. It is 2026. Fans are clamoring for the new Spider-Man trailer. There has been radio silence as to when it will drop, even though the movie is quickly approaching.
lostinthesaucy2026-02-01 22:32
I get that reference.
drunxor2026-02-02 01:18
adrian-alex852026-02-02 05:31
Never get bored with watching Steve handle wood.
robbviously2026-02-02 00:06
I'm tired of Sony; these trailers. I am tired of being caught in the tangle of their films.
Just_Visiting_Town2026-02-02 00:49
Back in my day we only really saw trailers for new movie in the theater. They had to create a whole show on E!.
TheMacJew2026-02-02 01:52
How is your back holding up these days? And what's your preferred anti-inflammatory?
Luciifuge2026-02-02 02:06
Get off my lawn!
PyroD3332026-02-02 02:36
Also a late trailer never bothered me. The movie is coming out on the same day regardless
IcyTheHero2026-02-02 04:05
Same. I don’t really care about trailers for movies I know I wanna watch. I’d rather not know anything.
Only time a movie is useful to me is when I don’t know what the movie is about or something. But it’s spider man, so imma go see it regardless lol.
AgressiveAnalExpert2026-02-02 02:30
*teleports to mars*
3verythingEverywher32026-02-02 03:33
*Chefs kiss*
electrorazor2026-02-02 02:18
And the trailers got leaked both times
Usual-Caregiver55892026-02-02 03:16
NWH didnt get a trailer until about 120 days from release. 120 days before July 31st is April 2nd.
Calling an April Fool's Day BND trailer release date.
Einchy2026-02-01 22:23
Cancel the Super Bowl
CrustedTesticle2026-02-01 22:23
Okay sure.
FKDotFitzgerald2026-02-01 22:24
Kind of weird?
ZekeorSomething2026-02-01 22:44
Not at all since Sony doesn’t promote their movies at the Superbowl.
FKDotFitzgerald2026-02-01 22:44
Didn’t realize this was a thing!
FPG_Matthew2026-02-01 22:27
Can some senior marketing president get paid millions of dollars to make better decisions plz?
Put a dang trailer or at least a tv spot for Doomsday during the Super Bowl, cmon now. It’s your biggest movie in 7 years, it’s the biggest tv event of the year. As easy as it gets
FerrusManlyManus2026-02-01 22:45
How many December releases have gotten a February Super Bowl ad? I’m guessing that number is very small and may even be zero.
eagc72026-02-01 22:47
If anything i can see Disney wanting to save the big main trailer for Mando or with Brand New Day
eagc72026-02-01 22:32
Some things we have to remember about the lack of BND is that
1. Sony regularly doesn't do SuperBowl trailers for their movies, so them skipping out is no shock and lets not forget nothing is stopping Sony from say dropping the trailer later tonight thus saving on thr 10M fee the Superbowl is asking for a 30 second ad
2. Last time Sony waited till NWH was 4 months away from release, granted it could've been due to the risk of the film getting delayed if COVID messed things up, but they could still hold into it if they wanted, lets not forget while Disney has returned to doing long marketing, this is still up to Sony to decide how they want to handle BND Marketing.
jamesid-20102026-02-02 02:18
wouldnt be the first time a major studio has dropped a trailer the night of the super bowl without actually advertising at the super bowl
eagc72026-02-02 08:45
True
Ordinary-Chain-80472026-02-01 22:35
I don’t believe in Marvel isn’t that dumb also their last movie they had there made a billion dollars so.
ZekeorSomething2026-02-01 22:44
Marvel doesn’t control the marketing for this film.
SolidPyramid2026-02-01 22:35
DAMN IT!!!!!!!
Plebe-Uchiha2026-02-01 22:37
WHAT?!
WHY?!
I was looking forward to that! [+]
Bower17382026-02-01 22:38
Actual idiots man
ZekeorSomething2026-02-01 22:40
As expected. Sony hasn’t released anything at the Superbowl since 2014.
Arkhamguy1232026-02-01 22:45
Disney and Sony accountants ran numbers on the ROI from how much spending $10 mil would translate to increased box office and decided it wasn’t worth it
Motheroftides2026-02-01 22:50
I’m gonna be honest: I bet a trailer for the new Spider-man will be released with Goat. Because why wouldn’t it be? Makes more sense than airing one during the Super Bowl.
TheJack0fDiamonds2026-02-01 22:51
The 5 teasers attached to Fire & Ash was received well. They’re feeling confident the hype is still there.
Endgam2026-02-02 01:56
4.
There were 4 teasers.
Si-Guy242026-02-01 22:55
…aaand they dropped the ball
forevertrueblue2026-02-01 22:55
What? Why not Spidey?
eagc72026-02-01 23:06
Sony doesn't do Superbowl movie trailers as often, they didn't even gave any of the previous movies anything for the Superbowl
jeffthesharkgod2026-02-01 22:55
Fair_Association82352026-02-01 23:00
Ngl, that's a huge fumble. Last year's Super Bowl had over 127 million viewers. Premiering a new trailer, specifically focusing on Doom, for this year's Super Bowl would've been the perfect opportunity to attract tons of viewers, and possibly even break the viewership record. Even a Doom voice reveal of him saying a few words would have been enough to generate a lot of hype. That alone would give Doomsday the massive kickstart it needs for marketing.
Brain1242026-02-01 23:11
Fack man
Conspiranoid2026-02-01 23:15
Serious question: would Marvel have the massive balls of releasing a movie without a single proper trailer? Or even without any trailers at all?
Chaoticgood7902026-02-01 23:23
Last time it was about 4 months before release so that puts a trailer around March
SpiderMan is a guaranteed smash. It doesn’t need much
Doomsday just did 4 weeks of teaser drops. There’s no reason for them to have a Super Bowl ad. They don’t need the push. Maybe if it was still dropping in May. But I expect them to rollout their promo right after BND to coordinate with the rerelease of Endgame
ImHighandCaffinated2026-02-01 23:46
Yall really buying this? Lol
RYW932026-02-01 23:59
Halfway through whatever Disney trailer they decide to show, imagine if it suddenly starts glitching out, turning to static and suddenly we see Doom 'taking over' for 5-10 seconds as a teaser. Cut back to static and the trailer continues as nothing had happened. That'd technically not be a trailer, but still give us something!
StarsapBill2026-02-01 23:59
They said “and” not “or”
the-tominatrix2026-02-02 00:12
It won’t kill it… but best believe this *will* hamper the hype train Endgame is riding in on right now if they don’t.
The best thing they could do is follow up those 4 teasers with another small teaser during the Bowl, even a quick glimpse of Doom, literally anything.
Ryanbrasher2026-02-02 00:16
They dont need that level of lift from an advertising campaign. Spider Man and Doomsday sell themselves, just pop it on YouTube and itll be in front of millions of eyes with everyone talking about it within a few minutes.
joeyat2026-02-02 00:57
Sony could just release the trailer to Youtube during the Superbowl… everyone will still watch it when they watch all the other trailers and it will cost them nothing..
AceofKnaves442026-02-02 01:04
Fallen to my knees. Arms shaking screaming at the sky.
Mickeyjj272026-02-02 01:06
Disappointed but understandable at least for Doomsday since that movie is more than 6 months out. Happy with the lil teasers at least.
Haven’t seen or watched the leaked Spidey trailer but surprised we haven’t gotten one or there will be one for the big game.
rmc23182026-02-02 01:13
bigbrainnowisdom2026-02-02 01:23
I know im gonna watch these movies 1st week, ill try my best to skip trailers
Eddfan362026-02-02 01:59
Are they nuts? That'd be the perfect time for them. No Toy Story 5 official trailer either dang.
sonik1220022026-02-02 02:21
Stop posting this as confirmation. The article says “Word is….” which means that it’s just something that they heard and it’s all speculation.
DG23012026-02-02 02:26
The spider man trailer already leaked weeks ago. Release it tomorrow lol
Sparrow19892026-02-02 02:31
TDStarchild2026-02-02 02:37
Fear not everyone: the haters (colloquially known as ‘morons’) will be along to tell us why this means Marvel has no faith in these movies, and they’re destined to have box office numbers worse than The Marvels
slowsundaycoffeeclub2026-02-02 02:37
Can’t wait to watch them online after boycotting the Super Bowl
electriclightthemoon2026-02-02 02:37
We already got all those teasers for Doomsday, we don't need anymore. For Spider-Man, I am upset . I really want to see it. Maybe a trailer will come out March or April.
CoolioStarStache2026-02-02 02:57
Even Sony forgot who Peter Parker is 😭🙏
Phuka2026-02-02 03:29
Why would they? Both films will do just as well with much less expensive advertising.
nichrs2026-02-02 03:33
Is there any kind soul who can tell me when the Super Bowl is? Because the article in the link above doesn't say it.
Commentaires
Go ask ten strangers in real life about the Doomsday promo material and I guarantee your response from most will be “there’s another Avengers movie coming?”
So stands to reason none of the promos “dominated” like you claimed?
Just because some random ass strangers don't know about Doomsday, doesn't mean it still didn't dominate last month, also it's an Avengers movie it's gonna be the biggest movie of the year, they could probably release the trailer two months before the movie comes out and it will still be the highest grossing movie of the year
Now whether they're excited for it or not is another matter
The other trailers were not exciting at all, and the Russo Brothers came out and said that these are not even trailers they're just clues... Probably Just like they showed Hulk fighting in wakanda (same directors) but thst was just a misdirec.
https://www.instagram.com/reel/DTdCXo-iE-C/?igsh=anFzcTBlNXJ5cXQ3
Most people don't really look up movie trailers at all they're just ads that they try to skip as quickly as possible, and while some Die Hard fans are willing to go to the movies 4 times to see 4 one minute trailers that give you basically nothing that you didnt know already... the General Public will not do that. This is literally the worst performing Avatar movie it can't even catch up to Zootopia 2.
Look at every other trailer after that one they all have way less views. Why do you think that is, if Buzz was building the trailers would be getting more and more views as more people become aware and excited.
Even the X-Men trailer which was super popular and my favorite by far it didn't even get half the views as the first one.
You'd have Doomsday, Brand New Day, and Mando all fighting for eye balls instead of only one of them getting the most attention.
[<image>](https://i.imgflip.com/3tyjva.jpg?a491448)
I know the Super Bowl's not niche within the US context, obviously, but within a worldwide context it kind of is.
Back in 2021, Marvel could blame their box office failings on COVID, they can't now
Only time a movie is useful to me is when I don’t know what the movie is about or something. But it’s spider man, so imma go see it regardless lol.
Calling an April Fool's Day BND trailer release date.
Put a dang trailer or at least a tv spot for Doomsday during the Super Bowl, cmon now. It’s your biggest movie in 7 years, it’s the biggest tv event of the year. As easy as it gets
1. Sony regularly doesn't do SuperBowl trailers for their movies, so them skipping out is no shock and lets not forget nothing is stopping Sony from say dropping the trailer later tonight thus saving on thr 10M fee the Superbowl is asking for a 30 second ad
2. Last time Sony waited till NWH was 4 months away from release, granted it could've been due to the risk of the film getting delayed if COVID messed things up, but they could still hold into it if they wanted, lets not forget while Disney has returned to doing long marketing, this is still up to Sony to decide how they want to handle BND Marketing.
WHY?!
I was looking forward to that! [+]
There were 4 teasers.
SpiderMan is a guaranteed smash. It doesn’t need much
Doomsday just did 4 weeks of teaser drops. There’s no reason for them to have a Super Bowl ad. They don’t need the push. Maybe if it was still dropping in May. But I expect them to rollout their promo right after BND to coordinate with the rerelease of Endgame
The best thing they could do is follow up those 4 teasers with another small teaser during the Bowl, even a quick glimpse of Doom, literally anything.
Haven’t seen or watched the leaked Spidey trailer but surprised we haven’t gotten one or there will be one for the big game.